Transport based portable digital advertisements

Abstract

The present invention provides a digital advertising system and method for installation in transportation vehicles, such as auto rickshaws, buses, and taxis, to deliver dynamic and targeted advertisements to a broad, mobile audience. The system includes a digital display securely mounted within the vehicle using a mechanical fixture that ensures stability, visibility, and durability under varying operational conditions. The digital display, connected to a content management system (CMS) via a wireless communication module (supporting both Wi-Fi and cellular connectivity), enables remote management and real-time updates of advertisements based on predetermined triggers, including geographic location and time of day. The CMS offers a cloud-based interface for advertisers to upload, schedule, and manage content, with options for multi-language support to cater to diverse audiences and incorporates features of real-time analytics for tracking advertisement performance metrics, and allows for interactive elements, including touchscreens and QR codes, to increase user engagement.

Specification

Description:DESCRIPTION

FIELD OF INVENTION

[001] The present invention relates to the field of electronic sciences more specifically to the field of digital advertisement device platforms.

BACKGROUND

[002] Transport systems have long utilized traditional advertising methods such as static posters, banners, and panel displays to communicate with commuters and generate advertising revenue. These methods, while historically effective, come with significant drawbacks that increasingly detract from their value in today's fast-paced digital world. One of the primary issues is the static nature of these advertisements. Once installed, they cannot be changed without incurring additional costs and efforts related to physical replacement, making it challenging to keep the advertising content fresh and engaging. This rigidity results in ads that can quickly become outdated, particularly when promoting time-sensitive events or offers. Additionally, traditional advertising mediums offer no interactivity, which limits engagement opportunities with commuters. In an age where consumer attention is fragmented across multiple platforms, static ads struggle to capture and maintain the interest of commuters effectively. Moreover, these advertising systems lack targeted delivery, meaning that all section of audience view the same content, regardless of its relevance to their interests or needs. This one-size-fits-all approach often leads to lower engagement rates and poor return on investment for advertisers, as the ads fail to resonate with a significant portion of the audience.
[003] The operational costs associated with traditional advertising systems are another significant issue. Physical production and installation of ads require substantial resources, not only financially but also in terms of time and labour. These costs become even more pronounced when ads need frequent updates. Furthermore, there is the environmental impact to consider; the production of physical ads consumes materials like paper, plastic and printing ink which generates waste and contributes to increase in carbon footprint
[004] US20230360084 discloses system and method for creating advertisement campaigns are provided. In one embodiment, an advertisement planning program comprises a creating module enabling a user to create an advertisement to be displayed within an advertisement area on each of one or more media components, such as a ticket that entitles a bearer of the respective ticket to enter a place, travel by public transport, participate in an event, or enter a lottery or raffle.
[005] US20120323692 discloses the method of providing advertisements is disclosed. A position of a mobile device is determined, and the mode of transport of the mobile device is determined. The first point of interest is located proximate an upcoming transit stop of a transit line that the mobile device is traveling on. If the mode of transport is vehicle, bike or pedestrian, a second advertisement message for a second point of interest proximate the position of the mobile device is provided to the mobile device.
[006] US20190303978 discloses the method for determining when advertisements should stop being served to a specific group of consumers, namely travellers, which uses a combination of data from online and offline behaviour and related that data to characteristics of a trip.
The present invention is a battery-operated or vehicle-powered, Wi-Fi-enabled digital display system addressing the pressing need for a dynamic, flexible advertising medium that can keep pace with the changing landscapes of both urban mobility and digital marketing. By enabling real-time updates and the ability to target advertisements based on specific factors such as location, time, and even demographic data, the new system allows advertisers to deliver highly relevant content to commuters. The invention provides timely marketing opportunities and reacting to real-time data, such as passenger density and transit schedules.

SUMMARY OF THE INVENTION

[007] The present invention describes the system and method of digital advertisement for transport vehicles like auto rickshaw, leveraging both battery-operated and vehicle-powered technology to provide dynamic, Wi-Fi and cellular network enabled advertising solutions. This system allows advertisers to manage and update their content remotely through a cloud-based platform or directly upload to the displays, offering content management in real-time update ensuring that ads can be tailored to current events, location, and time of day, greatly enhancing their relevance and effectiveness. Furthermore, it offers advertisers valuable analytics on ad performance, enabling them to refine strategies and maximize engagement.
[008] In one embodiment, the present invention describes a digital display system equipped with high-definition LED screens, capable of displaying both static images and video content with rich colours and sharp details, enhancing the visual experience for commuters and maximizing the impact of advertisements.
[009] In one embodiment, the present invention describes a system that incorporates GPS technology to trigger location-based advertisements. As the transport vehicle enters different zones, the display content is automatically updated to feature ads relevant to that particular area, thus engaging commuters with hyper-local marketing.
[010] In one embodiment, the present invention describes the integration of touchscreen technology into the digital displays. This allows commuters to interact directly with the advertisements, such as by clicking on them to receive more information or access special offers, thereby increasing engagement and interactivity.
[011] In one embodiment, the present invention describes a feature wherein the digital displays are equipped with ambient light sensors. These sensors adjust the brightness and contrast of the screen based on the ambient light within the vehicle, ensuring that the advertisements are always visible and eye-catching under different lighting conditions.
[012] In one embodiment, the present invention describes a display configuration, where screens are mounted multi side inside transport vehicles. This setup ensures that advertising content is visible from multiple angles, thereby reaching a larger number of passengers.
[013] In one embodiment, the present invention describes a system that utilizes advanced data analytics to monitor ad performance. This system collects data on viewer engagement and ad interaction, which advertisers can use to analyse the effectiveness of their campaigns and make data-driven adjustments to their advertising strategies.
[014] In one embodiment, the present invention describes a modular display system that can be easily installed and removed from vehicles without specialized tools. This design allows for quick updates and replacements, minimizing downtime and facilitating maintenance.
[015] In one embodiment, the present invention describes the use of augmented reality (AR) capabilities within the digital display system. By integrating AR, passengers can use their smartphones to interact with the ads in an immersive way, such as viewing 3D models of products or navigating through different layers of advertisement content.
[016] In one embodiment, the present invention describes a system where the digital displays are connected to a central server via a high-speed wireless network. This enables real-time content updates and synchronization across multiple vehicles, ensuring consistency and timeliness of the advertising content throughout the fleet.

OBJECTIVES

[017] It is an objective of the invention to enable dynamic and targeted advertising on transport vehicles to reach diverse audiences across various locations.
[018] It is another objective of the invention to provide a secure mounting system for digital displays that ensures stability and visibility in transportation environments.
[019] It is yet another objective of the invention to facilitate remote management and real-time updates of advertisements through a cloud-based content management system (CMS).
[020] It is yet another objective of the invention to allow for content customization based on triggers, including time of day and geographic location, and multi-language support to increase ad relevance and engagement.
[021] It is yet another objective of the invention to equip the system with both Wi-Fi and cellular connectivity to ensure continuous operation and real-time content updates

DRAWINGS

[022] Other characteristics, details and advantages of the invention can be inferred from the description of the invention hereunder. A more complete appreciation of the invention and many of the attendant advantages thereof will be readily obtained as the same becomes better understood by reference to the following detailed description when considered in connection with the accompanying figures, wherein:
[023] FIG. 1a illustrates the display system attached on the rickshaw.
[024] FIG. 1b illustrates the various components of the display system.













DETAILED DESCRIPTION

[025] It must be noted that the figures disclose the invention in a detailed enough way to be implemented, said figures help to better define the invention if needs be. The invention should however not be limited to the embodiment disclosed in the description.
[026] Throughout the specification and claims, the following terms take the meanings explicitly associated herein unless the context clearly dictates otherwise. The meaning of "a", "an", and "the" include plural references. The meaning of "in" includes "in" and "on." Additionally, a reference to the singular includes a reference to the plural unless otherwise stated or inconsistent with the disclosure herein.
[027] The present invention introduces the method and system of digital display for integration into transport vehicles which can be powered either through the vehicle's battery or directly from the vehicle itself, incorporates Wi-Fi as well as cellular connectivity to facilitate dynamic advertising. It allows for remote management of advertising content via a cloud-based platform, enabling advertisers to update and modify their ads without the need for physical intervention and supports the display of real-time, dynamic content that can adapt to various factors such as the time of day, geographic location, and specific audience demographics. The invention offers a cost-effective solution for advertisers by cutting down the overhead associated with the production, distribution, and installation of physical ads also provide a novel revenue model for Vehicle operators and the operators can tap into new streams of income derived from advertising commissions, thereby not only benefiting from enhanced service offerings to their passengers but also improving their bottom lines.
[028] In one embodiment the present invention as shown in the figure 1a and figure 1b describes the part 101 that is the transport vehicle on which the digital advertisement system is mounted. The vehicle outfitted with a designated area for displaying digital advertisements and serves as the mobile platform that carries advertisements through various routes, exposing them to a diverse and extensive audience wherein the vehicle could be any form of transportation, such as a bus, auto-rickshaw, taxi, or even a metro shuttle, all of which operate in high-traffic urban areas. The mobility of the vehicle enables the advertisements to reach a wide range of audiences across different geographic locations throughout the day. As the vehicle moves through various neighbourhoods, it encounters different demographic groups, enhancing the reach and versatility of the advertising campaign. This dynamic exposure offers a cost-effective method for advertisers seeking to maximize their reach in densely populated areas without the added expense of purchasing multiple fixed advertising spots. Using a transport vehicle such as auto rickshaw and taxi provides an advertising medium also enhances the effectiveness of local businesses that wish to target nearby customers. For example, restaurants, retail stores, or entertainment venues located along the route can display time-sensitive promotions to attract people nearby. This form of localized advertising can drive immediate foot traffic by providing real-time, relevant information about nearby offerings, making it an attractive choice for both local and larger-scale advertisers.
[029] In specific embodiment the transport vehicle (101) is an Auto Rickshaw which is the most popular mode of transportation in urban and semi-urban areas, particularly in countries across Asia, Africa, and Latin America. Using an auto rickshaw as a platform for displaying digital advertisements offers unique benefits due to its compact size, high visibility, and frequent presence in densely populated areas. This choice of vehicle leverages the inherent advantages of mobility and accessibility, making it an ideal medium for impactful, community-oriented advertising campaigns. Auto rickshaws operate on various routes, from main roads to narrow lanes, providing unmatched mobility and adaptability. Their relatively small size allows them to move seamlessly through congested streets and reach areas that larger vehicles like buses may not access. Furthermore, auto rickshaws are highly visible due to their unique design and shape, which naturally draws attention. The rear section, where advertisements are often mounted, faces outward and is visible to people walking or driving behind the rickshaw. This provides excellent visibility for advertisements and makes them hard to miss, particularly in slow-moving traffic or when the auto is stationary at traffic lights. As a result, auto rickshaws can serve as a moving billboard, capturing the attention of a constantly changing audience throughout the day. Additionally, the nature of auto rickshaw travel means that the vehicle often stops for short intervals, allowing pedestrians and passengers in nearby vehicles a chance to view the advertisements closely. This frequent stop-and-go motion maximizes exposure, as the display remains visible for longer periods in different locations throughout the day, increasing the likelihood of ad recall and engagement. Auto rickshaws are relatively affordable to operate, and drivers benefit from additional revenue opportunities through advertising partnerships.
[030] In one embodiment as shown in figure 1a and figure 1b describes digital display unit a central component in the digital advertising system and serves as the primary medium through which advertisements and other relevant information are presented to viewers. Positioned on transport vehicles, such as auto rickshaws, buses, and taxis, the digital display transforms these vehicles into moving advertising platforms wherein it can show dynamic, high-resolution content, the digital display offers advertisers a powerful tool to capture the attention of diverse audiences throughout the day. The digital display is designed to be compact yet highly visible, allowing it to fit seamlessly onto various types of transport vehicles without obstructing the vehicle's functionality or passenger comfort. Typically, the display is positioned in an area where it can be seen by pedestrians, other drivers, and passengers in nearby vehicles. For instance, in an auto rickshaw, the display is often mounted at the rear of the vehicle, making it clearly visible to those behind or beside the rickshaw. The display unit is equipped with weather-resistant casing to protect it from rain, dust, and extreme temperatures, which are common conditions encountered by transport vehicles. This durability ensures that the display can operate reliably in varying weather conditions, maintaining consistent ad visibility and performance. The display unit (102) also has Wi-Fi and/or cellular connectivity and is connected with a cloud-based content management system (CMS). This connectivity allows for remote management and real-time updates to the content displayed. Through the CMS, advertisers can schedule content based on time, location, and audience demographics. This flexibility is particularly valuable in public or private transportation, where the vehicle's route and the time of day may influence the types of ads that are most relevant. The CMS can be configured to display ads for breakfast options during morning commutes or local entertainment options in the evening. This targeted scheduling makes the advertisements more relevant to viewers and increases the likelihood of engagement. Additionally, real-time updates allow advertisers to respond quickly to market changes or promote last-minute offers, ensuring that their content remains timely and impactful.
[031] In alternate embodiment digital display unit incorporate interactive features, such as touchscreens or QR codes, allowing users to engage directly with the ads. For example, a display might invite viewers to scan a QR code to access a discount coupon, book a service, or find out more about a product enhancing user engagement, transforming passive viewers into active participants and increasing the likelihood of conversion. These interactive features also provide valuable feedback to advertisers, as the interactions can be tracked and analyzed. Metrics such as the number of QR code scans, clicks, or touch interactions offer insights into the effectiveness of the ads, helping advertisers refine their strategies for future campaigns. This data-driven approach makes digital displays not only a medium for advertising but also a tool for gathering consumer insights.
[032] In one embodiment the present invention as shown in figure 1a and 1b describes the mechanical fixture (103) Part 103 for mounting the digital display securely onto transport vehicles, such as auto rickshaws, buses, and taxis and provides functionality and durability of the advertising system, as it ensures that the digital display remains stable and visible during the vehicle's operation. Given the constant movement and varying terrains encountered for instance in public transport, a mechanical fixture is carefully engineered to withstand vibrations, shocks, and environmental exposure while maintaining the display's optimal positioning for maximum visibility. The fixture is often made of durable materials such as stainless steel or high strength aluminium, which can handle the physical demands of daily transit. The fixture is designed to anchor the display unit firmly to the vehicle, preventing any movement or shaking that could interfere with the readability of the advertisements or, more critically, pose safety hazards to passengers and other road users.
[033] In alternate embodiments the mechanical fixture (103) is designed to absorb and withstand the external forces to prevent any loosening or detachment of the digital display and incorporate shock-absorbing components such as rubber gaskets or flexible joints, which dampen vibrations and reduce the direct impact on the display unit as continuous exposure to vibrations without adequate shock absorption can lead to hardware damage, disrupted content playback, and shortened lifespan of the device.
[034] In further embodiment the mechanical fixture (103) is exposed to a range of weather conditions, from rain and dust to high temperatures and UV radiation and is coated with weather-resistant materials or treatments, such as powder coating or anodizing, which prevent rust and corrosion over time.
[035] In another embodiment the mechanical fixture (103) is weatherproof extending the life of both the fixture (103) and the digital display (102), preventing the buildup of moisture or debris that could interfere with the display's operation or damage its components. Additionally protective casings are incorporated into the fixture to shield the display from direct sunlight or heavy rainfall, ensuring uninterrupted operation and clarity of the ads.
[036] In yet another embodiment the mechanical fixture is adjustable, allowing the display to be angled or repositioned as needed. This flexibility enables operators to fine-tune the display's orientation based on factors such as the vehicle's interior layout or common viewing angles. For example, in a bus, the fixture could be adjusted to tilt slightly downward for better readability by seated passengers, or it could be angled outward on the exterior to capture the attention of pedestrians and other drivers.
[037] In one embodiment the content management is streamlined through a centralized platform, where advertisers can schedule and push content to specific displays. This is particularly advantageous for campaigns that target audiences based on time or location. For instance, a digital display in a bus can show coffee ads near cafes during morning hours or promote night-time services like taxis and dinner specials in the evening. Furthermore, the displays are designed to be energy efficient, using screens that can adjust their brightness based on ambient light conditions. This not only enhances visibility and user experience but also conserves battery life when the unit is not connected to the vehicle's power supply. Additionally, these displays are equipped with sensors and software that collect data on viewer interactions and engagement. This data is sent back to the advertisers through the CMS, providing invaluable analytics that can be used to gauge the effectiveness of different ads and refine marketing strategies. Overall, the integration of advanced manufacturing technologies and connectivity options in these digital displays makes them a versatile and powerful tool for dynamic advertising in public or private transportation. Their ability to operate independently of vehicle power and to continuously update content ensures that they can meet the modern demands of advertising, where flexibility and real-time engagement are crucial.
[038] In one embodiment the present invention describes the installation of digital displays within transport vehicles, such as autos, cabs, buses, and metros, is a critical phase that ensures the functionality and safety of the advertising system. The process involves several steps, each tailored to meet the unique requirements of different types of vehicles and to ensure that the displays are securely mounted and optimally positioned for passenger viewing. The process of installation starts with the Selection of Mechanical Fixtures (103) that can securely hold the digital displays in place. These fixtures need to be robust enough to withstand the vibrations and shocks typical of vehicle movement, especially in modes like buses and metros that navigate through varied terrain and traffic conditions. The type of fixture also varies depending on the interior design and available space within different vehicles. For instance, clamps and brackets may be used in buses for overhead installations, while suction mounts could be more suitable for smaller vehicles like cabs. The next step in the installation is the Positioning and Accessibility wherein the display unit (102) is strategically planned to ensure maximum visibility and impact. In buses and metros, displays are often placed at eye level along the top of windows or on the back of seats, facing passengers. In cabs and autos, smaller displays might be installed on the back of the front seats or integrated into the vehicle's existing dashboard or entertainment system. Positioning not only considers passenger comfort and display visibility but also factors in ease of access for maintenance and updates without disrupting vehicle functionality or passenger space. The next step is providing the power and connectivity integration of the display unit (102) with the vehicle's power system or connection with the battery wherein for battery-operated displays, easy access to charging ports or that the design allows for easy swap-out of batteries during routine maintenance is provided. For displays directly powered by the vehicle, wiring must be carefully routed and secured to avoid interference with the vehicle's existing electrical systems and to comply with safety standards. Additionally, connectivity components such as Wi-Fi antennas or SIM card slots must be accessible yet protected within the vehicle's structure to prevent tampering or damage. The fourth step in the installation is the Safety and Compliance Checks as once the system installed in the vehicle the display system undergoes rigorous safety checks to ensure they are firmly secured and pose no risk of detaching or shifting during transit, which could lead to injuries or distractions. Finally, the process of testing and calibration of the displays is done which includes checking the display's operational functionality such as touch screen responsiveness (if applicable), image clarity, and color accuracy. Connectivity tests ensure that the displays can receive, and display content as intended, both via Wi-Fi and cellular networks. Calibration also involves adjusting the brightness and contrast settings to suit the lighting conditions within the vehicle, ensuring that the advertisements are always clear and vibrant.
[039] In one embodiment the present invention comprises content management system that provides both the creation and real-time management of advertising content and handled through two primary methods: a cloud-based content management system (CMS) and direct uploads to individual displays. Each method offers unique advantages and plays a crucial role in maintaining the relevancy and impact of the advertisements displayed. This system allows advertisers and transport operators to create, schedule, and remotely manage ad content across multiple displays and vehicles from a central location. The CMS is the software platform that provides tools for uploading and organizing media files, crafting ad campaigns, defining display schedules, and deploying these schedules to specific displays based on predefined criteria such as location, time, or specific audience demographics. As the number of vehicles and displays grows, the CMS can easily accommodate increased loads without the need for significant changes to the infrastructure. Additionally, because it is cloud-based, updates and maintenance can be handled remotely, ensuring that the system is always running the latest software and security patches. This setup also enables real-time updates to content, which is critical for ads that are time-sensitive or location-specific-like a coffee advertisement that only appears in the morning hours as buses pass by cafes.
[040] In alternate embodiments the content management is done through direct uploads to individual displays offer a level of autonomy and immediacy in content management. This method involves manually updating the advertising content directly on the display unit, either via a physical connection like USB or through a localized wireless system such as Bluetooth or NFC. This approach can be particularly useful in scenarios where connectivity is limited or when an immediate update is necessary that does not warrant a full CMS update cycle. Direct uploads are beneficial for smaller fleets or less frequent advertising changes, where the overhead of maintaining a cloud-based system may not be justified. They also provide a backup or supplementary method of content management, ensuring that advertisements can still be updated even if there are issues with the primary cloud-based system, such as server downtimes or connectivity problems.
[041] In another embodiment the cloud-based CMS enables advertisers to upload, schedule, and manage ad content from anywhere, at any time, provided they have internet access. The core functionality of a CMS includes content creation tools, scheduling options, real-time updates, and performance tracking. The CMS provides a user-friendly interface where advertisers can create new ads or modify existing ones. It supports a variety of media types, including images, videos, and interactive elements, catering to diverse advertising needs and enhancing viewer engagement. Advertisers can also tag and organize content, making it easy to retrieve and reuse effective campaigns. This central repository ensures that all ad content is securely stored and easily accessible, streamlining the content management process. One of the most powerful features of a cloud-based CMS is its scheduling capability. Advertisers can plan and schedule campaigns to launch on specific dates, times, or events and target them to specific geographic locations or routes. This functionality is particularly important in public or private transportation, where ads might need to be customized for different routes or times of day to maximize relevance and impact. For instance, coffee shop ads could be programmed to display only in morning hours or near specific stops. The CMS has the ability to update and push content to displays in real-time. This is crucial for time-sensitive advertisements such as promotions for events happening the same day or urgent public messages. It also allows for quick adjustments based on analytics or feedback, ensuring that ads remain relevant and effective. The CMS is also equipped with tools to track the performance of each ad, collecting data on how many times an ad was displayed, viewer interactions, and even conversion rates for interactive ads. This data is invaluable for advertisers to measure the effectiveness of their campaigns and make informed decisions about future advertising strategies. Analytics can also help in understanding viewer preferences, enabling advertisers to tailor their content more effectively to the audience demographics of specific transit routes. The CMS also ensures data protection measures, including regular backups, secure data transmission, and access controls, to prevent unauthorized access and data breaches.
[042] In one embodiment the present invention describes the manufacturing process for digital displays that are both battery-operated and vehicle-powered, as well as SIM network-enabled or Wi-Fi-enabled, involves several key stages, for ensuring the functionality and reliability of the final product. Initially, the process begins with the design and engineering phase, where the specifications for the display are determined. This includes deciding on the screen size, resolution, and the type of display technology (e.g., LCD, LED, OLED) and integration of components for Wi-Fi and SIM network connectivity, ensuring that the screens can receive, and display content transmitted over these networks. Once the design is finalized, the manufacturing process moves to the assembly of electronic components. This involves sourcing high-quality chips, processors, and memory units that can handle the software requirements needed for real-time data processing and ad content management. The displays are equipped with robust, energy-efficient power systems that can switch between battery operation and vehicle power depending on the installation context. For the battery-operated component, manufacturers include rechargeable lithium-ion batteries known for their long life and stability. The assembly line then integrates the connectivity modules. Wi-Fi modules are installed to connect the display to local networks, while SIM card slots are added for cellular network access. This dual connectivity ensures that the displays can update their content anywhere, regardless of local Wi-Fi availability, which is critical for vehicles traveling through areas with varying network coverage. Working of Digital Displays. In operation, these digital displays rely on their integrated connectivity to receive content updates. When the display is within a Wi-Fi zone, it connects to the cloud-based content management system (CMS) to download new advertisements, updates, and software patches. Outside of Wi-Fi coverage, the SIM card's cellular data takes over, ensuring continuous connectivity. This system allows for seamless updates without manual intervention, critical for ads that require timely changes or are targeted based on geographic location.
[043] In one embodiment the present invention describes the connectivity to the CRM with each display unit, wherein display unit is connected to Wi-Fi facilitating a seamless flow of data between the digital displays and the central content management system (CMS), enabling real-time content updates and remote management allowing ads to be updated, modified, or replaced in response to changing conditions and audience demographics. Wherein the display unit can connect with the Wi-Fi of the transport vehicle, as well as through the vehicle operator mobile devices. Wi-Fi connectivity allows digital displays in transport vehicles to receive continuous updates without the need for physical intervention or direct uploads. This is particularly important in environments where the relevance of advertising content can shift rapidly-such as in large metropolitan areas where events, traffic, and populations can create fluctuating demand for different types of information and advertising throughout the day. With a reliable Wi-Fi connection, these displays can pull new content from the cloud as soon as it's made available by advertisers. This ensures that the content being shown is not only current but also tailored to the time of day or specific geographical locations. For example, a digital display can show coffee ads in the morning hours as the vehicle passes near cafes, and switch to advertisements for evening shows as it nears entertainment districts in the afternoon. Implementing Wi-Fi connectivity across a fleet of transport vehicles involve several technical and operational considerations. First, each vehicle must be equipped with a Wi-Fi module capable of maintaining a stable internet connection. This often means installing specialized routers or modems that can handle the vehicle's movement and speed without losing connection. Additionally, these systems must be robust enough to manage the high data loads associated with downloading multimedia content, such as high-resolution videos and images.
[044] In one embodiment the present invention describes the remote management capabilities with the help of Wi-Fi and cellular connectivity wherein the system operators to monitor and troubleshoot the displays from a central location. For instance, if a display malfunctions or displays incorrect content, an operator can quickly address the issue remotely. This significantly reduces downtime and maintenance costs, improving the overall reliability of the service.
[045] In one embodiment the present invention describes the connectivity of each digital display unit to CRM to a cellular network via SIM cards allowing for real-time content updates and remote management, making it an essential feature for advertising platforms that require high reliability and widespread geographic coverage. Cellular network connectivity via SIM cards offers several advantages for digital display systems in transport vehicle, particularly in terms of coverage and reliability. Unlike Wi-Fi, which may be limited by hotspot availability and range, cellular networks provide broader coverage that extends across urban and rural areas. This is crucial for transport systems that traverse large and geographically diverse areas, ensuring that all vehicles remain connected regardless of their location. The use of SIM cards enables each display to connect individually to the nearest cellular tower, thereby maintaining a continuous Internet connection. This facilitates the seamless delivery of advertising content updates from the central CMS to the displays, regardless of whether the vehicle is stationary or in motion. For advertisers and transport operators, this means the ability to push last-minute changes to ads, react to context-specific triggers such as local events or traffic conditions, and tailor content dynamically to the audience and location.
[046] In one embodiment the present invention describes the aspects of Scheduled advertising as the function of the content management system (CMS) driving digital displays. This aspect involves the strategic planning and timing of ad content to align with peak commute times, specific events, or targeted marketing campaigns. For instance, an advertisement for breakfast offerings might be scheduled on bus routes during morning hours when commuters are most likely thinking about grabbing a quick meal before work. Advertisers can input their campaigns into the CMS, specifying the exact times and durations for each ad display. The system then automatically queues these ads to appear on the designated displays at the specified times, ensuring consistent delivery of content without manual intervention.
[047] In one embodiment the present invention integrates of location-based triggers by using GPS technology embedded in the transport vehicles or vehicle owner's mobile wherein the digital displays can change content based on the vehicle's location allowing for the display of hyper-localized advertising, which is significantly more relevant to the viewer. For example, as a bus enters a particular neighbourhood, local restaurant ads could begin to display, tapping into the immediate needs and interests of commuters. Location-based advertising not only enhances the relevance of the ads but also increases the likelihood of conversion, as the products or services advertised are immediately accessible.
[048] In one embodiment the present invention describes the implementation of monitoring and analytics within digital display systems in transport vehicle for optimizing advertising strategies and involves the collection, analysis, and interpretation of data related to how passengers interact with the displayed advertisements. By understanding these dynamics, advertisers can fine-tune their approaches, improve engagement, and ultimately increase the return on investment from their advertising spends with the help of AI engine located in the server.
[049] In one embodiment the present invention describes the engagement metrics and performance analytics provide advertisers with insights into how effective their ads are at capturing attention and prompting passenger interaction. Key metrics typically include the number of times an ad is viewed (impressions), the duration for which it is viewed, interaction rates (such as clicks on interactive ads), and direct responses via QR codes or other call-to-action features. These data points are essential for understanding which types of content resonate best with specific audiences and under what circumstances.
[050] In one embodiment the present invention comprises the feedback loop that continuously improves the effectiveness of the advertising system. By regularly reviewing performance data, advertisers can make informed decisions about content adjustments, experiment with new advertising formats, and refine targeting techniques. This iterative process ensures that the advertising remains dynamic and responsive to changing passenger behaviours and preferences.
[051] In one embodiment the present invention describes the display specifications for digital displays in transport vehicle wherein the screen size of digital displays in the same can vary significantly, typically ranging from 10 to 55 inches, but can be higher depending on the type of vehicle and the available space within it. Smaller vehicles like taxis and private autos may utilize smaller screens due to limited interior space, placing these displays on the back of headrests or in similar compact areas. Conversely, larger vehicles such as buses and metro trains offer more flexibility and can accommodate larger screens, which can be mounted on the ceilings, behind the driver, or on the walls of the vehicle. The resolution of the screens used in transport vehicles advertising must be sufficiently high to ensure that the content displayed is sharp and easily readable. A minimum HD resolution of 1280 x 720 is generally considered adequate for clear visibility. This resolution allows for crisp text and detailed images, which are essential for capturing the attention of passengers and conveying the advertisement's message effectively. From a technical perspective, selecting the right screen size and resolution involves considerations of the display technology (e.g., LED, LCD) and its compatibility with the vehicle's power and mounting systems. Displays must be energy-efficient to minimize their impact
[052] In alternate embodiment the present invention describes the battery connected to the digital displays in transport vehicle, wherein the battery life needs to be sufficiently long to ensure that the displays can operate throughout the entire service period of the vehicle without needing a recharge. Typically, a minimum battery life of 8-12 hours per single full charge is required, which aligns well with the average daily operational hours of most transport vehicles. This duration ensures that the displays can remain active during long routes or extended service hours without interruption. The high-capacity lithium-ion batteries are used capable of supporting these energy demands in a compact form factor. A typical recharge time of approximately 4-6 hours is considered optimal as it allows for overnight charging, ensuring that the displays are ready for operation each morning.
[053] In one embodiment the specified temperature range for digital displays in transport vehicles is typically between -20°C and 50°C. This wide range allows the displays to function effectively in both extremely cold and extremely hot conditions, which is essential for vehicles that operate in geographically and climatically diverse regions and humidity levels in the operational environment of transport vehicles digital displays can vary significantly ensuring that the displays can handle both very dry and very moist conditions without condensation, which can lead to short circuits or corrosion of electronic components.
[054] In one embodiment the present invention provides real-time for the dynamic environment of transportation vehicles allowing the content displayed on digital screens to be refreshed instantaneously, responding to specific triggers such as location changes or the timing of certain events. The process of delivering real-time updates begins once the content is uploaded to the Content Management System (CMS). From here, the system is configured to wirelessly transmit updated content to the displays installed in various vehicles. This transmission typically utilizes Wi-Fi or cellular data connections, depending on the infrastructure available and the specific requirements of the system. For instance, while Wi-Fi might be used when vehicles are within range of a reliable network, cellular connections ensure continuous content updates in areas where Wi-Fi connectivity may be intermittent or unavailable. Real-time updates are particularly valuable for time-sensitive advertising campaigns or location-based advertising. For time-sensitive campaigns, advertisements can be updated to reflect ongoing sales, promotions, or events that are relevant for a limited time. For example, an ad promoting a morning coffee special can be displayed during the morning commute and replaced by a lunch deal as the day progresses.
[055] In one embodiment the present invention comprises the integration of display logic into digital advertising systems in transportation vehicles revolutionize the way advertisers target audiences to execute programmed logic that determines which advertisements to show based on specific triggers, such as GPS location. This capability significantly enhances the relevance and timeliness of advertisements, aligning them more closely with the interests and immediate environment of the audience.
[056] In one embodiment the present invention comprises performance tracking involving the systematic collection and analysis of data regarding the display frequency and engagement metrics of advertisements crucial for advertisers to evaluate the effectiveness of their campaigns and make informed decisions to optimize their advertising strategies wherein the content management system (CMS) automatically record every instance an advertisement is displayed across different digital displays. This data is typically aggregated and processed to produce insights into how well different advertisements perform in various contexts. For instance, tracking how often an ad is displayed allows advertisers to measure exposure levels, while additional engagement metrics can indicate how compelling the ad was to the audience.
[057] In one embodiment the present invention provides collaborative digital display advertising system predicated on a revenue-sharing mechanism that compensates vehicle operators, such as auto drivers, cab drivers, and public/private transport services, based on the number of advertising hours their vehicles contribute to the network. This means that the more the vehicle is operational and displaying ads, the more the operator earns in commissions. This direct financial incentive encourages vehicle operators to maximize their participation in the advertising network, ensuring a wide and consistent distribution of the digital displays.
[058] In alternate embodiments the present invention comprises interactivity within digital display advertising systems with dynamic tools like touchscreens and QR codes. Touchscreen technology integrated into digital displays allows, for instance passengers in public transportation to engage with advertisements in a tactile manner wherein a digital interface to browse products, enter contests, or even make purchases directly from the screen. The immediate responsiveness of touchscreens enhances user engagement, making ads more memorable and effective. The QR codes represent another layer of interactivity. By scanning a QR code displayed on a digital screen, consumers can access special offers, detailed product information, or social media pages. QR codes can also facilitate instant promotional activities where consumers can redeem coupons or enter codes that are only available through the ad display, encouraging immediate action and increasing the conversion rate of the advertisements.
[059] In one embodiment the present invention comprises augmented reality (AR) technology integrating AR features into digital displays in transportation vehicles, advertisers can transform conventional ads into dynamic, engaging, and highly interactive encounters. Integrating AR into digital advertising involves using digital displays as portals through which consumers can interact with virtual elements overlaid on the real world. In a public transport context, displays can launch a variety of AR experiences directly and on the users' phones, blending digital content with the physical environment. For instance, a displayed advertisement for a movie could bring a 3D model of the film's characters to life on the smartphone screen, interacting with the viewer. This technology can extend to offering detailed product information, showcasing product features in 3D, or providing virtual try-ons, which can be particularly useful for advertisements related to fashion or accessories. Moreover, AR can facilitate interactive storytelling, where users can engage with the narrative elements of a campaign, making the advertising experience memorable and enjoyable.
[060] In one embodiment the present invention describes the integration of Artificial Intelligence (AI) into digital advertising systems wherein AI engine hosted on the cloud server provide AI-driven content suggestions utilize algorithms to analyse vast amounts of data, providing insights that help optimize both the content and scheduling of advertisements automating significant portions of the content management process and also enhancing the effectiveness of advertising campaigns by tailoring them to specific consumer behaviours and emerging trends. AI algorithms within digital advertising systems work by collecting and processing data from a variety of sources, including viewer interactions, engagement metrics, demographic information, and broader consumer behaviour patterns. This data is analyzed in real-time, allowing AI to identify which types of content resonate most effectively with different segments of the audience. For instance, AI can determine if videos or static images generate more engagement among certain age groups or if specific messages tend to perform better at certain times of the day or in particular geographic locations. Based on these analyses, AI can make data-driven recommendations for content creation and ad scheduling. For example, if the AI identifies a trend that ads featuring special offers tend to have higher engagement rates during evening commutes, it can automatically suggest scheduling more of these types of ads during those periods. Similarly, if certain messages perform well in specific areas of a city, AI can recommend increasing the frequency of those ads on routes that pass through those areas. By ensuring that ads are not only highly targeted but also displayed at the most opportune times, AI maximizes the chances of capturing audience attention and driving engagement. This targeted approach reduces waste in advertising spend, as ads are more likely to reach and resonate with the intended audience, thereby improving the return on investment (ROI). Moreover, AI-driven systems can adapt quickly to changes in consumer behaviour. In the dynamic environment of public transportation, where passenger demographics can shift rapidly, the ability of AI to immediately analyse and react to new data ensures that advertising content remains relevant and effective. This responsiveness is particularly valuable in fast-paced urban settings where consumer trends can evolve swiftly.
[061] In alternate embodiment the present invention comprises localized weather-based advertising represents a sophisticated evolution in the targeting capabilities of digital display systems, particularly those used in public transportation. The integration of weather data involves syncing the digital display system with live weather forecasting services.
[062] In alternate embodiment the present invention provides the subscription model for Advertisers in Digital Display Systems by implementing a tiered subscription model for advertisers in digital display systems offers by structuring advertising services into multiple subscription levels, this model allows businesses to choose a package that aligns with their budget and marketing goals.
[063] In one embodiment the present invention incorporates crowdsourced content creation into digital display advertising for transport vehicles introduce a unique and community-driven approach to generating advertisements. This model allows local artists, designers, and businesses to submit their ad designs or creative concepts, fostering a sense of community involvement and ownership over the advertising space. By leveraging the talent and insights of local creatives, crowdsourced content creation generates advertising that is both unique and resonant with local audiences, offering distinct advantages over traditional, centralized ad design.
[064] In one embodiment the present invention comprises incorporating multi-language support into digital display advertising systems, especially in public transportation for maximizing accessibility, fostering inclusivity, and ensuring effective communication with a broader audience. Multi-language support ensures that advertisements are accessible to people who may not be fluent in the primary language of a region. By offering content in various languages, advertisers can communicate effectively with diverse language groups, making sure that all commuters understand and connect with the message being presented. This accessibility increases the likelihood of viewer engagement, as people are more likely to respond positively to messages in their preferred or native language wherein the content management system (CMS) that can handle language-specific versions of ads and switch between them based on preset parameters, such as time of day, location, or audience composition. For example, during certain times of day or in specific neighbourhoods, the CMS can prioritize displaying ads in languages that reflect the predominant demographics in those areas.
[065] Various additional modifications of this invention may occur to those skilled in the art. All deviations from the specific teachings of the several embodiments of this specification that basically rely on the principles and their equivalents through which the art has been advanced are properly considered within the scope and ambit of the invention as described and claimed.
[066] As discussed in more detail above, using the above embodiments, with little or no modification and/or input, there is considerable flexibility, adaptability, and opportunity for customization to meet the specific needs of various parties under numerous circumstances.
[067] The present invention has been described in particular detail with respect to specific embodiments. Those of skill in the art will appreciate that the invention may be practiced in other embodiments. For example, the nomenclature used for components, capitalization of component designations and terms, the attributes, is not significant, mandatory, or limiting, and the mechanisms that implement the invention or its features can have various different names, formats, or protocols. Also, particular divisions of functionality between the various components described herein are merely exemplary, and not mandatory or significant. Consequently, functions performed by a single component may, in other embodiments, be performed by multiple components, and functions performed by multiple components may, in other embodiments, be performed by a single component.
[068] It should also be noted that the language used in the specification has been principally selected for readability, clarity, and instructional purposes, and may not have been selected to delineate or circumscribe the inventive subject matter. Accordingly, the disclosure of the present invention is intended to be illustrative, but not limiting, of the scope of the invention, which is set forth in the claims below.
[069] In addition, the parts shown in the figures, or as discussed herein, are identified using a particular nomenclature for ease of description and understanding, but other nomenclature is often used in the art to identify equivalent operations.
[070] Therefore, numerous variations, whether explicitly provided for by the specification or implied by the specification or not, may be implemented by one of skill in the art in view of this disclosure.
, Claims:I/We Claim,

1. A digital advertising system for transportation vehicles, comprising:
 a transport vehicle including but not limited to an Auto (101) configured with a digital display screen mount using a mechanical fixture (103).
 the digital display unit (102) configured to display advertisement content to present advertisements based on predetermined triggers, including time of day and geographic location for targeted advertising;
 [040]
 The digital Display unit (102) are powered by an inbuilt rechargeable battery or power cable connected to the vehicle.
 a wireless communication module configured to connect to a network for real-time content updates comprising Wi-Fi 33, cellular data and physical connection devices including but not limited to USB;
 a content management system (CMS) accessible via cloud, enabling remote management and scheduling of advertisement content;
 an AI engine accessible via cloud enable real-time analytics, and feedback looping.
2. The system of claim 1, wherein the digital display unit (102) is connected to the network with the help of the Wi-Fi and/or cellular networks.
3. The system of claim 1, wherein the digital display unit (102) is further configured to display content in multiple languages based on the demographics of the geographic location of the vehicle.
4. The system of claim 1, wherein the content management system (CMS) includes a real-time analytics dashboard using the AI engine to analyses and displays metrics on advertisement performance, including impressions and viewer engagement.
5. The system of claim 1, wherein the digital display is a touchscreen, allowing users to interact with advertisements directly on the screen.
6. A method for delivering targeted advertisements in transportation vehicles, comprising:
 mounting a digital display unit (102) on a transport vehicle using a mechanical fixture (103);
 connecting the display unit with the power cable connected to the vehicle or inbuilt rechargeable battery;
 updating the advertising content directly on the display unit, either via a physical connection like USB or through a localized wireless system such as Bluetooth;
 analyzing the triggers and use metrics analytics to provide the optimized advertisement with the help of AI engine;
 transmitting the advertisement content from the CMS to the digital display unit (102) using a wireless communication module connected to a network;
 configuring the digital display unit (102) to present advertisements based on predetermined triggers, including time of day and geographic location;
 updating the advertisement content in real-time based on changing location or time-sensitive campaigns.
7. The method of claim 6, wherein the method further comprises uploading advertisement content to a content management system (CMS) via an online portal.
8. The method of claim 6, wherein the method further comprises selecting language settings for the advertisement content based on the location of the vehicle to reach a diverse audience.
9. The method of claim 6, wherein the method further comprises collecting and analyzing viewer engagement data from the digital display, including the number of impressions and user interactions.
10. The method of claim 6, wherein the method further comprises incorporating QR codes within the advertisements displayed, enables viewers to scan and receive promotions or additional information.
11. The method of claim 6, wherein the method further comprises automatically adjusting the brightness and contrast of the digital display based on ambient light levels within the vehicle for optimal visibility.
12. The method of claim 6, wherein the method further comprises the charging of the battery through the vehicle's electrical system.
13. The method of claim 6, wherein the method further comprises the charging of the battery through solar panels.

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