SYSTEM FOR IDENTIFYING INFLUENTIAL USERS ON A SOCIAL MEDIA PLATFORM

Abstract

ABSTRACT A system (100) for identifying influential users on a social media platform, the system (100) comprising: a database (102) communicatively coupled with a social media platform; a processor (104) communicatively coupled with the database (102), wherein the processor (104) is configured to: receive data from the database (102) comprising posts of different users of the social media platform, analyse the data using an artificial intelligence (AI)/ machine learning (ML) module (106), and identify influential users on the social media platform.

Specification

Description:FIELD OF THE DISCLOSURE
[0001] This invention generally relates to a field of social media analytics and, in particular, to a system designed to identify influential users on social media platforms through the application of artificial intelligence (AI) and machine learning (ML) techniques.
BACKGROUND

[0002] The subject matter discussed in the background section should not be assumed to be prior art merely as a result of its mention in the background section. Similarly, a problem mentioned in the background section or associated with the subject matter of the background section should not be assumed to have been previously recognized in the prior art. The subject matter in the background section merely represents different approaches, which in and of themselves may also correspond to implementations of the claimed technology.
[0003] Traditional methods for identifying influential users on social media platforms often rely on basic metrics such as follower count and engagement rates, leading to an incomple , Claims:1. A system (100) for identifying influential users on a social media platform, the system (100) comprising:
a database (102) communicatively coupled with a social media platform;
a processor (104) communicatively coupled with the database (102), wherein the processor (104) is configured to:
receive data from the database (102) comprising posts of different users of the social media platform,
analyse the data using an artificial intelligence (AI)/ machine learning (ML) module (106), and
identify influential users on the social media platform.

2. The system (100) as claimed in claim 1, wherein the processor (104) is utilizes various parameters such as number of posts, number of likes, number of shares, or alike.

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